ambire.eth @ambire · Oct 30
Introducing Ambire Ice: The hardware wallet built for @safe.
Private
Fully open-source
Quantum ready…
607 likes161 reposts88 replies
Case study · Ambire marketing team · Oct 2026
200 Ambire Ice wallets sold out in under 24 hours
How we launched our first hardware wallet.
Sold outBatch 1
200devices in Batch 1
$119early-bird price
50pre-orders needed to build
<24hto sell out
1 · Product
The product came first
Ice is an open-source hardware wallet for Safe and Ambire smart accounts. It decodes every Safe transaction on its own screen.
Trust in hardware wallets is low
Bybit · Feb 2025$1.5B
Blind signing on a Safe
Coldcard · Jul 2026$120M
Weak randomness
Ledger reseller · Sep 2026$72–93M
Hidden implant
Binance · Oct 29, 2026≈$6B
The night before our launch
Figures as cited on ambire.com/ice and in press coverage.
Inside Ice
Tap a number
Board render from github.com/AmbireTech/ice. Hardware, firmware and case files are public.
2 · Plan
From concept to reality in 6 steps
- Months before
Research and a working prototype
We spent several months developing the prototype in silence.
- The rule
We set a target validation number of at least 50 pre-orders
- The deposit
$10, non-refundable
A real commitment and an actual test if the market wants this product.
- The price
$119 early bird for Batch 1
Standard price is $150.
- The cap
200 devices
What we can build and ship on time.
- Oct 30
Launch, the morning after Binance was hacked for ≈$6B
We kept the date. Batch 1 sold out in under 24 hours.
Batch 1 · $119200 / 200 · Sold out
Batch 2 · $159Loading…
3 · Name and brand
Ambire's logo is fire. So we called it Ice.
We're the first hot wallet to make its own cold wallet.
Hot wallet
Cold walletFor security reasons we chose a transparent case.
Most hardware wallets look serious, however we thought that making Ice playful is a security feature on its own, as people might think it’s a small handheld console, instead of a financial tool.
The transparent console direction reminded us of the iconic early-2000s Frutiger Aero era: the clear Game Boy, the iMac G3.
So we decided on an opulent 3D-rendered logo and a minimal version for engraving the case.
Reference images belong to their creators.
4 · Launch video
55 seconds, one feature per shot
Square
Fills the feed on mobile.
Captions on screen
Works on mute.
One word in Volt
Safe. Decoded. Offline.
Price on the end card
First 200 at $119.
Views on X
16,710views
10,271unique viewers
Audience retention
5 · X
The launch post
98,282impressions
4,479engagements
1,254link clicks
1,525detail expands
761profile visits
4.6%engagement rate
+174followers on launch day
Top replies
gabriel shapiro@lex_node · Oct 30haha ofc you drop this two days after I buy the other ethereum pq one so now I have to preorder even more wlalets
♥ 28
Lithos.eth@lithos_eth · Oct 30here we go
♥ 6
pre-ordering already
wayne@whatt4 · Oct 30Damn, Ambire had a little something cooking in the back.
♥ 3
BananaOfMercy@BananaOfMercy · Oct 30Preordered
♥ 2
Dead Cat Bounce@DCBcrypto · Oct 30Great job Ambire team 🤝🔥
♥ 1
DonDegen@DonDegenDefi · Oct 30Pretty based, ordered one
@ambire daily impressions
Week impressions 207.8K, +191%Oct 30 is exact. Other days are read from X Analytics and rounded. Nov 2 is a partial day.
Ambire subscribers
Product updates list
6.51%open rate
Sent26,072
Delivered25,529
Opened1,662
Clicked40
- Delivery rate
- 97.92%
- Unsubscribes
- 14
Web3 on Fire
Our separate web3 newsletter
23.32%open rate
Sent16,993
Delivered16,765
Opened3,910
Clicked11
- Delivery rate
- 98.6%
- Unsubscribes
- 11
42,294inboxes reached
5,572unique opens
3.6×newsletter open rate vs. product list
Web3 on Fire opens, first 12 hours
Read from the beehiiv chart and rounded.
7 · Press
13 articles in four days
The release went out on Chainwire on Oct 30. Editorial coverage followed the Bybit and Binance hacks.
3editorial
10syndicated
HackerNoonNov 2 · Editorial
After Bybit's $1.5B Hack, Ambire Releases Hardware Wallet to Stop Blind Signing“Helping users understand what they are signing is just as important as protecting the keys used to sign it.”Read on HackerNoon ↗
The Next WebNov 1 · Contributed
Binance's $6.3B hack raises the alarm on crypto storageRead on TNW ↗
CoinDeskOct 31 · Quotes Ambire founder Ivo Georgiev
As big bitcoin miners chase AI profits, individuals get another shot at the rewardsRead on CoinDesk ↗
Chainwire release · Oct 30
“Ambire Unveils Ice Hardware Wallet Built for Safe Smart Accounts”
Picked up by 10 outlets on launch day.
8 · Takeaways
What we'd do again
Build a good product
It is easy to market a good product.
Engineering as marketing
Transparent case, open-source, shipping to PO boxes only. These are all features that market the product on their own.
Make branding fun again
Dare to defy industry standards and be playful.
Use video
This is not news, but video performs outstandingly on X. It is a must for launches.
Set an offer, but with limitations
The first batch got a good discount, but was limited to 200 devices only, so it created a sense of urgency.
